Kids and VIolence essays

Kids and VIolence essays Violence on Television: How It Affects Todays Youth My partner and I are both seniors attending High School. This upcoming summer will be my third year life guarding at the Columbian Swim Club, in Union. My partner has worked in the building next door, the Boys s youth. Part II Statement of the Problem Anthony and I came up with a problem that concerns many parents. It seems as though violence plays a role in the lives of many people. Even innocent children are affected by the negative things that go on in the huge world we live in. Television violence is often overlooked because of its ability to retain childrens attention. Countless mothers and fathers put their children in front of the television so they can have time to themselves. As a result, the kids are subjected to unnecessary media violence. Anthony and I feel as thought this violence has a great effect on the childrens lives. We decided to further investigate this hypothesis. We presented 45 kids, ranging from ages 6 through 15, with a short questionnaire regarding the television shows they watch. The age categories were broken down into three groups. These were ages 6-9, ages 10-12, and ages 13-15. The purpose of this was to find if age had anything to do with the results. The questions asked the children what their favorite TV show is, if they stop doing school work to watch TV, if they act violent towards their friends and family, and if they prefer happy shows or sad shows. The questionnaire was anonymous so that the children would answer honestly. We were hoping to find some sort of connectio ...

Expert Interview with Sherri Thomas on Career Coaching

Expert Interview with Sherri Thomas on Career Coaching Sherri Thomas started her career on the corporate side in training, development, marketing and branding, but she’s best known for her work in career coaching as an author and expert. She sat down with us to explain career coaching and why it’s so important. Why is career coaching more important than ever?Right now, companies all over the world are in a fight for survival. They’re in a continuous loop of expanding, downsizing, merging and being bought out by a competitor. As an employee, nobody is safe. And the only way to survive is knowing how to identify and create your own career opportunities.Why are so many finding it so hard to get a job?We’ve become an online society where convenience is the driving force. It’s much easier to shop, bank, get an advanced degree, etc., online than it is to actually drive to a place of business. Therefore, many jobs have been lost due to the Internet or outsourcing. Fewer jobs mean a higher than normal talent po ol of job seekers.What do job seekers do to sabotage themselves without even realizing it?The biggest mistake I see professionals making is creating a one-size-fits-all resume. That is, putting all of their skills along with every job they’ve ever had onto one resume, and then forwarding that resume to all of their job leads. You need to be much more strategic when applying for a job. Only showcase those skills, accomplishments and previous employments that relate to the new job. The hiring manager doesn’t care about every job you’ve ever had. He only cares about whether you can do his job.What’s one thing everybody should have on their resume that they may not realize, and why?I create a section on my clients’ resumes called â€Å"Additional Skills† to highlight relatable and transferable skills, which may not have been addressed on the job description. This is a great way to feature some of those unique skills you have and give you a compe titive edge against the competition.What are some trends in hiring and human resources we should be keeping an eye on?Creating a skills matrix will get you noticed. A skills matrix is a very simple way of showing how your experience and expertise directly aligns with the job’s key requirements. This means that your resume and skills matrix need to be customized and targeted for every job you go after. It takes time and effort, but the benefit is having more high-quality job interviews!Sherri Thomas is a Career Strategist. She teaches others how to think differently and more proactively in their careers. Her book, The Bounce Back, is the 2013 winner of â€Å"Best Career Book† by Indie Book Awards for independent book authors. Download her free three-part video training series, â€Å"15 Clever Ways to Get More Job Offers,† at Career Coaching 360.

Commercial Success Storyboard Assignment Example | Topics and Well Written Essays - 500 words

Commercial Success Storyboard - Assignment Example The target audience for the product is smokers between the ages of 18-42. A commercial campaign for this product should be run in the primetime hours of 8:00 P.M. – 11:00 P.M. The commercial should be aired at a time when there is maximum audience in order to reach more people. The firm should select a program that is popular and that is watched by a broad audience. A good show for the company to purchase commercial time on is America’s Got Talent broadcasted by NBC. America’s Got Talent is in the entertainment competition category. The show is aired Tuesdays at 8:00 P.M. eastern. This show is a good candidate because people of all ages and backgrounds watch this show. The creative approach that will be used to attract customers is by emphasizing on three elements: coolness factor, sex appeal, and convenience of the product. A celebrity guest will be included in the commercial. The 30 second commercial that will be prepared for The Electronic Cigarette Company wi ll be delivered using the broadcasting services of NBC. NBC is considered one of the market leaders among national television stations. Despite being one of the market leaders NBC has very reasonable pricing in comparison with the competition.

Research Proposal Example | Topics and Well Written Essays - 1500 words

Research Proposal Example Knowing any potential impact would further lead to the investigation on how creditors would create any important accounting-related adjustments just to be able to ensure survival of their business. Thus, the following questions will be answered at the end of the study. This study will employ both quantitative and qualitative method of research through a survey questionnaire and personal interview. In the end, this study will lead to understanding the micro-level impact of DRO on lending and banking institution, and increasing the knowledge on the specific probable moves of banks and lenders to maximise their revenue on short-term loans amidst the implementation of DRO. The purpose of this research is to investigate whether the perceptions on Debt Relief Order (DRO) have significant impacts on the revenue of creditors especially those who have potential profit in offering short-term loans with high interest rates. Knowing any potential impact would further lead to the investigation on how creditors would create any important accounting-related adjustments just to be able to ensure survival of their business. One of the ways in order to protect an individual or a company from exact financial obligation from creditors is to file bankruptcy (Elias, 2011). This is a way of doing something to secure any form of financial obligations that could no longer be handled accordingly. However, in any way this is also a remarkable opportunity to actually create a fresh start when it comes to financial concern of an individual or organization. On the other hand, this also has a remarkable impact on the part of the creditors. Although, individuals who are in financial trouble may actually find it hard to secure financial support in the future for not being able to pay any accounts payable, insolvency on their part could create at some

Impact Of Climate Change And Possible Solutions Environmental Sciences Essay

Impact Of Climate Change And Possible Solutions Environmental Sciences Essay Moscow in Russia has just witnessed its hottest day in its history this January. Climate change is evident given a series of recent environmental disruptor events all over the world. Researchers across the world have begun to raise their concerns over much occurring climatic changes. Several instances of climate change have been recorded worldwide and have been mentioned in our study. We look at different causes of climate change and present a detailed study of climate change, issues connected with it, impact of climate change and possible solutions. Climate change effects energy, water, environment and ecosystem on the whole. Solutions to climate change include collective effort and individual effort in using renewable forms of energy sources such as wind energy, solar energy instead of non-renewable energy sources such as fossil fuels. INTRODUCTION Life is a definite flow of events. Mistimed events are not welcome in human lives. Mistimed events occurring in a very high frequency are immensely dangerous. Climate is the regular behavior of temperature, precipitation, humidity, atmospheric pressure and other related environmental factors. Climate change is a stark reality. A study in [1] states that ice loss in arctic region between 1979 and 2003 is larger than the area of the states Texas, California and Maryland combined. For long, climate change was a prediction but a series of natural disasters like Tsunami, floods and wildfires point directly to climate change. Let us examine some damage caused by climate change. Climate change has been associated with historical collapses of heritage sites like Harappa, Ancient Egypt and Maya civilization. Sourcewatch reports that Bombay, an Indian city, received 37 inches rain due to global warming [8]. Global warming was attributed as the reason for the hurricane Katrina in 2005. Recent inconclusive reports have surfaced that global warming might be the culprit behind Leh cloudburst this August [9]. It is a well-known fact that the lack of mangrove forests in the coastline in south-Asia has increased the effect of Tsunami in December 2004. Sourcewatch also reports deaths caused by heat wave in Arizona in 2005, two-foot snowfall in Los Angeles in November 2004, 124 mph winds in Scandinavia leading to electricity loss and disruption, drought in Midwest in August 2005 and attributes global warming as the reason for these incidents. Significant awareness drive has begun following such events with political commentators and activists at the helm. A report by In tergovernmental Panel on Climate Change headed by RK Pachauri predicted a 7-23 inch increase in sea levels in 2010 due to climate change [10]. Another report at University of Washington by Climate Impacts Group reports 1.5Â ° F increase in temperature in Pacific Northwest in 20th century. CAUSES OF CLIMATE CHANGE Nature has, in its own way, contributed to the cause of climate change by regular adaptations. A natural disaster like volcano releases toxic gases such as sulphur-dioxide apart from water vapor, dust and ash. The released sulphur-dioxide gets accumulated in the topmost layer of atmosphere. The released substances also obstruct sunlight from entering earths surface leading to earth cooling. The formed water combines with the toxic gas to result in sulphuric acid that hangs around the topmost layer of atmosphere. These have the capability to block sunlight and disrupt regular processes leading to eco-imbalance. Part of the climate change is attributed to continental drift as it changes the physical features of the land area, their location and location of water, eventually tidal currents. If nature changes the climate unintentionally, humans have multiplied the climate change effect by several notches. Industrial revolution, over-usage of resources, inefficient resource handling can be attributed to human -influential causes of climate change. This also includes greenhouse emission gases and burning of fossil fuels like oil, coal, natural gas. Excessive emission from industries has polluted the atmosphere to great levels. It is not surprising to note that developed countries contribute the maximum to atmospheric pollution through carbon emissions. Ten of the top countries in the world contribute 67% of carbon emissions [3]. However, it is the poor of the world who bear the maximum brunt due to this. A report by mongabay reveals that more than one million square kilometers of forest land was lost between 2000 and 2005 [2]. It is a well-known fact that trees absorb carbon-dioxide emitted by vehicles and industries. Hence, we should introspect the findings of the report to estimate the amount of unabsorbed carbon-dioxide and other toxic gases. IMPACT OF CLIMATE CHANGE Let us consider the case of highly developed and industrialized country, the United States to estimate the impact of climate change in near future. Water Availability Water cycle is affected to the extent of influencing the availability of water as a resource. As a result, floods and droughts become more frequent. Varying climate is bound to change surface water quality and groundwater quality. All this can be contributed to increasing water temperatures, decrease in ice per area, fluctuations in precipitation occurrence, transformations in soil moisture and high concentration of water vapor in atmosphere. Energy Energy availability and energy production is inextricable from available water resources. Increasing water temperatures and inadequate water resources restrict energy production. As the population shifts to southwest, increased use of air conditioning systems drain energy resources contributing to climate change. 87% of greenhouse gas emissions in the United States origin from energy production. Transportation Increased irregular floods will impact the transportation sector given the disruption caused to infrastructure. Evacuation and rehabilitation of people, infrastructure damage are the evident results of disruption by floods. Agriculture Agriculture in the United States contributes 8.6% of total greenhouse gas emissions. Gases like carbon-dioxide, methane and nitrous oxide directly affect agriculture. Recent wildfires in Russia resulted in crop loss given a high increase in atmospheric temperature. Many have pointed this to observable global warming [4]. Another report reveals that South Africa is bound to lose 30% of its maize crop by 2030 [5]. Environment It cannot be ignored that many living species depend on climate for their survival. We are witnessing reports predicting extinction of polar bears if current ice melting continues in the Arctic region and extinction of variety of other species due to changing temperatures and climate as a whole. Heavy investment in drylands reveals the importance to turn these lands into fertile lands [6]. The effect of Tsunami that occurred in south-Asia in 2005 increased multifold due to deforestation of mangrove forests along the coastline. Mangrove trees have the capability to absorb tsunami waves but were uprooted to promote aquaculture. Health Figure 1- Projected heat-related deaths in Chicago [7] Increasing temperatures already cause many heat-related deaths in India. Each summer in India many die due to high temperatures and each year are getting hotter with time. Irregular temperature changes lead to health imbalance, across any age group. Infections caused due to air pollutants are bound to leave their mark on humans. SOLUTIONS TO CLIMATE CHANGE Every individual living on this planet is responsible for global warming in one way or another and must amend ways to stop this phenomenon in his/her own way. United Nations Framework Convention on Climate Change (UNFCCC) is a common framework in which Kyoto protocol is proposed to fight global warming. 187 countries signed the protocol till November 2009. Kyoto protocol was introduced in 1997 but was enforced from February 2005. The main objective of the protocol is to reduce greenhouse gas emissions by 5.2% by 2012 from 1990 levels. Another solution for climate aims to reduce carbon emissions by 40% by 2020. Solutions include Energy efficiency Efficient usage of energy includes proficient car usage, energy reduction power sources, innovated industrial strategies and developing technological solutions. Low noise refrigerators, energy efficient washing machines save significant amount of energy. Hand drying of clothes after machine washing saves considerable energy. Reducing temperatures of air conditioning system also saves huge amounts of energy over the year. Solar energy Renewable forms of energy sources must be worked up on instead of using non-renewable energy sources such as oil, gas, nuclear energy and coal. Coal is no longer being generated to be used extensively. The fate of oil is similar to that of coal. According to the latest status report of renewable energy, out of total energy consumed only 19% is renewable, a meager 2.8% is nuclear energy and the rest if fossil fuels [11]. Of the renewable energy sources, biomass forms 13%, hydropower forms 3.2%, solar energy forms about 1.4% and the rest sources are wind energy, geothermal and hydropower. Electricity can be generated from sunlight which can be substituted for non-renewable forms of energy. Photovoltaic cells can be used to convert light to electricity and can be used to charge devices such as calculators or power entire house. Solar thermal power plants are another source of energy where electricity is generated by highly pressurized steam from sunlight using power turbines. Wind energy Using wind energy reduces carbon emissions drastically, given our major objective is to reduce carbon emissions, and maintains eco-balance. Construction of infrastructure required for generating wind energy is not tedious as generally believed. Greenpeace states the prediction of wind energy usage at 12% of worlds energy by 2020 [12]. Individual contribution Reducing water usage in daily activities saves good amount of energy. Using public transportation such as trains and buses preserves energy. [11] suggest rural renewable energy strategies like using hydropower or biogas for lighting and energy purposes instead of candles or kerosene. Similarly, hydropower or biogas can be used for communications instead of batteries. Solar cookers can be developed and used instead of burning wood for cooking to achieve over 25% efficiency. Solar PV pumps or mechanical wind pumps can be used to pump water instead of diesel pumps and generators. Another recommendable solution is saving energy on computers by turning on the save screen mode which reduces power consumption and emissions. It might sound trivial but small amounts of saved energy add up to huge amounts at the end of the year. CONCLUSION A greater resolve is needed on behalf of all world countries to stand by the promises made to reduce carbon emissions to achieve our objectives by the target, 2020. Countries must work towards the common goal of reducing greenhouse gas emissions and must also abide by frameworks such as Kyoto protocol aimed at reducing global warming. Also, reducing global warming and addressing climate change is the responsibility of not only governments but also its citizens, of each and every individuals. We should collectively work to save energy by reducing unnecessary water usage, saving electricity, using public transport, recycling plastic, bottles, paper and waste.

The Raven Tpcastt

â€Å"The Raven† TPCASTT Title This poem could be about a multitude of things with the title Poe chose, but one thing that is clear is that it is about a Raven. Judging from Poe's other works, it is likely about some kind of a rabid/demonic raven. Also, it is very likely that this Raven will torture someone in some unimaginable way that will destroy the person more so psychologically than physically. Paraphrase I was laying in my bedroom pondering life when I heard a knocking at my door. Maybe it is my dead wife Lenore.No, that can't be it. It must just be someone coming by to visit me. I called down the hall apologizing for taking so long to answer the door, but no one was there. This really freaked me out, so I called for Lenore, but again, there was no answer. I heard the knocking again, maybe it's my window. I will check so I can confirm it's darkness and not anything more than that. When I opened up my window a raven came flying in and landed above my door. I decided to a sk the raven his name, and his only response was â€Å"nevermore. I was really freaked out and amazed that there was a bird with the odd name of â€Å"nevermore. † The bird will for sure leave tomorrow, as everything else does. But the bird responded with â€Å"nevermore. † He must have just learned this word from a bitter owner or someone passing by. There is no way it can be speaking to me. So, I just sat back down in my bed to ponder this. Wow, he actually must be a gift from god. I have to ask him if I will ever forget Lenore. He responded with â€Å"nevermore. † If anything will the pain of Lenore's death ever fade?But, the raven said â€Å"nevermore. † Will I ever be able to see my Lenore again, whether in this life or the afterlife? But, the raven said â€Å"nevermore. † Get out of my house Raven! Get out of my house and get your beak out of my heart. But, the raven said â€Å"nevermore. † The raven won't leave and my soul will never be lifted and I'll never be happy. Connotation This poem uses many poetic devices. The first, and possibly most important, is point of view. Poe uses first person because during the time period this was extremely scary material.And putting the readers directly into the narrator's shoes did nothing but increase the fear factor. Also, unlike much literature of that time, Poe uses a lot of imagery to pull readers into story. Phrases such as â€Å"tapping on my chamber door† and describing the echo of his voice give you a sense of auditory imagery. He deeply describes the looks of everything in the house from the bird's crest to the shadows being cast on the floor. Lastly, he takes advantage of the tactile sense by describing the bird's beak digging into his heart. Attitude Poe had a very depressing attitude toward this whole poem.He wrote it while his wife was dying of tuberculosis, a disease that had plagued him his entire life. Also, during this time he was very poor and wasn 't having any success making it as a poet. He used this poem as a way to describe how the â€Å"demons† in the world felt toward him. He used sad and depressing language throughout the poem to really convey to the reader what he was feeling at the time. Also, he uses a techhnique where the poem starts off making the reader think it is going to be a happy poem where he is reunited with his dead wife and they all live happily ever after.But instead, he is disappointed by a bird that is constantly telling him he will never be able to achieve true happiness. Shifts In the poem there are some, but not many shifts. The primary shifts come at the beginning but then the poem almost stables out and stays fairly level. The poem starts off on a sense of boredom with him drifting off in his chair. Then there is a sense of excitement when there is a knocking at the door. Then it is hope and happiness that it could be Lenore. But then it goes back to boredom and almost curiosity when there is nothing but darkness at the door.He goes back to answer the window when he hears the knocking again which causes fear and excitement. When the bird flies in he is mostly scared and curious as to why the bird is there. There is next a sense of hope that this bird will be able to help him connect to his Lenore. From here on out it is almost nothing but anger at the bird as it refuses to say anything other than â€Å"nevermore,† and tells the narrator he is never going to be happy. Title After reading the poem my prediction was very close to correct.I did know that the bird would be torturing him. I didn't think that it would be in any way like he did, but that part was correct. Also, the bird was supernatural. Other than that, the entire story line was very different than what I had initially expected. Theme The theme of this poem is that one's own head can often be the cause of his misery or grief. The man continues to ask the bird questions when he knows exactly what the bird will say. It's almost as though he had wanted to be upset and was intentionally doing this to himself.

A Marketing Report on Birchbox - Free Essay Example

Sample details Pages: 5 Words: 1377 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Did you like this example? Based in New York City, Birchbox began in 2010 by founders Katia Beauchamp and Hayley Barna. They established Birchbox to assist consumers with the clutter of beauty retail to discover products that actually work for them. Although Birchbox started as a product primarily for women, they extended into menà ¢Ã¢â€š ¬Ã¢â€ž ¢s products in 2012 with Birchbox Man. Don’t waste time! Our writers will create an original "A Marketing Report on Birchbox" essay for you Create order Also in 2012, Birchbox purchased JolieBox, based in Paris, increasing their business to France, Spain, and the UK to take the company global and become a leader in the international market in discovery commerce. They now have around 400,000 subscribers. Birchbox is a monthly beauty subscription service that helps customers (both men and women) discover beauty products that they will love. Along with the monthly subscription service, they also provide a personalized beauty product shop and editor beauty tips and tricks on their website: www.birchbox.com. Customers sign up online through the website to get delivery of a monthly box filled with prestigious skincare, grooming, beauty and lifestyle samples which have been personally customized for the customer for just $10 a month for the womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s box and $20 for the menà ¢Ã¢â€š ¬Ã¢â€ž ¢s. Birchbox delivers 30-50 diverse editions of its boxes every month based on a quick survey customers fill out on their skin and h air type, plus what products they would indulge in. Once the survey is complete, customers receive a selection of samples (5-6) each month that Birchbox also personally recommends. They source the samples from both well-known brands as well as new and emerging brands. The womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s subscription box includes samples ranging from makeup to skincare products, as well as lifestyle samples. The menà ¢Ã¢â€š ¬Ã¢â€ž ¢s subscription box contains high-end male grooming samples as well as lifestyle products like tech accessories or socks. If the customers like the samples they receive in their monthly beauty box, they can then purchase the full size products directly from the Birchbox Shop on the website. Birchbox offers a generous loyalty program that rewards the customer every time they shop, refer friends, and give feedback on the monthly samples. Customers can exchange their Birchbox Points in order to save money on full size products or gift purchases. Birchboxà ¢Ã¢ ‚ ¬Ã¢â€ž ¢s website also contains a magazine section filled with content such as advice, tips, and tricks from their beauty editors. This original content helps customers get the most out of their samples. Customers can keep up to date with the latest beauty and lifestyle news and get expert tips on the products in their boxes. They show customers how to master techniques and upgrade their daily beauty practices with videos, editorials, and interviews from beauty experts. Birchbox is aimed at consumers who take pleasure in utilizing the best beauty products, but who donà ¢Ã¢â€š ¬Ã¢â€ž ¢t feel like having to try too hard to discover them and guarantees to cut out the confusion in buying beauty products in order to send customers what works for them. But even self-described anti-subscription commerce and anti-beauty product consumers have been turned into loyal customers after trying their monthly boxes. Birchbox suits women and men of all demographics who want to try new pro ducts and explore through discovery. Selling strictly online, Birchbox is able to overcome geographical limitations. Birchbox users live in all 50 states with New York, California and Chicago being the biggest markets. Although they mainly target women ages 25 to 39 with annual income of $35-$55k who love beauty products, Birchbox transcends generations. They have customers ranging from as young as 10 years old to as old as 89 years old. While popular in the United States, Birchbox has also begun to expand internationally, acquiring its French clone, JolieBox, which permitted it to move into Spain, France, the UK, and several other markets in Europe. Birchbox, which was originally intended just for women and beauty addicts, has expanded its reach into new ventures, including a subscription box for men. The high-end male grooming category is a lesser market than the womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s market. Birchbox has customized the à ¢Ã¢â€š ¬Ã…“try, learn, buyà ¢Ã¢â€š ¬Ã‚  model, a ccommodating both women and men who want to try out new, trendy products and want that elite and insider experience. Birchbox presents an easy, low-cost way for customers to discover beauty products, blending the trial of products with online content and online shopping to make exploration, innovation and the purchase process simpler. Birchbox is lumped in with subscription commerce sites, but ità ¢Ã¢â€š ¬Ã¢â€ž ¢s much more. Birchbox is also a direct eCommerce beauty retailer as well as a hub for online beauty content. Customers can purchase Birchbox subscriptions and products from their computers, tablets, or mobile devices. Specifically within the eCommerce market, Birchbox is a subscription business model and describes itself as à ¢Ã¢â€š ¬Ã…“discovery commerceà ¢Ã¢â€š ¬Ã‚ . It competes with other beauty subscription companies like Glossybox, MyGlam, and Goodebox, all which provide customers a way to try new beauty products before they buy. The benefits of the Birchbox subscription service are that it is curated specifically for each consumer so they are receiving products personalized for them. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s also convenient. The customer doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have to worry about trying out tons of beauty products and wasting money on products they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t like and will never use again. They also donà ¢Ã¢â€š ¬Ã¢â€ž ¢t have to go to a store and try to find someone to help them pick out products. They get products delivered straight to their door with a convenient website that tells them all about their products and tips and tricks for helping customers use them. If they like the product they can purchase the full sized version directly on the website with free shipping. It takes the hassle out of buying beauty products. Birchbox has provided a huge value to the beauty retail market. The beauty industry à ¢Ã¢â€š ¬Ã¢â‚¬Å" in terms of marketing and retail à ¢Ã¢â€š ¬Ã¢â‚¬Å" had not experienced significant innovation for many years. When it comes to eCommerce, the beauty industry really hasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t figured it out yet. As a group, beauty has had a hard time bringing consumers online given that the majority of women want to smell, touch, and try the products they want to buy, and they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t make returns. Online shopping is usually limited to researching and replenishing products customers had previously purchased, not trying new things. In addition, the beauty industry is disjointed and overwhelming to navigate because each category contains thousands of brands. Birchbox better satisfies customer needs compared with other innovations in the market because it exemplifies curation, content, commerce, marketing, and a subscription business, in a global beauty commerce thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s been delayed in the online space. Birchbox does a good job at encouraging women to try new products and offers them an outlet when they make a decision to buy. Their revenue comes from b oth the subscription service as well as the sales of full sized products on their website. Birchbox also helps brands get in front of their target consumers. Brands spend a ton of money on marketing and advertising in order to stand out among all of the competition. Birchbox is a low cost way (brands just have to provide the samples) for brands to market to consumers who they know already like beauty products and are ready to buy. This works especially well for smaller brands that do not have the money to spend on advertising or marketing. These smaller brands can also sell their products through Birchboxà ¢Ã¢â€š ¬Ã¢â€ž ¢s web shop, cutting out the need for their own warehouse and shipping costs. In this aspect, Birchbox provides a whole new avenue for brands to market themselves. The amount of data Birchbox has on its customers and their beauty preferences is enormous. This allows them to see what new products, brands, and features customers want out of their beauty products . This kind of data and information is invaluable to the beauty industry and will help them to create new products to better fit what consumers want. Recommendations: Expand its business model beyond beauty and into other areas- clothing, accessories, jewelry, food, home dÃÆ' ©cor, work products, etc Themed boxes- special occasions, holidays, limited edition, organic/all natural, etc Offering an option thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s not subscription- buy when you want or skip a month, etc for a higher price. Some competitors offer this option. Monetize content section of their website with ads Sources: https://www.birchbox.com/