Commercial Success Storyboard Assignment Example | Topics and Well Written Essays - 500 words

Commercial Success Storyboard - Assignment Example The target audience for the product is smokers between the ages of 18-42. A commercial campaign for this product should be run in the primetime hours of 8:00 P.M. – 11:00 P.M. The commercial should be aired at a time when there is maximum audience in order to reach more people. The firm should select a program that is popular and that is watched by a broad audience. A good show for the company to purchase commercial time on is America’s Got Talent broadcasted by NBC. America’s Got Talent is in the entertainment competition category. The show is aired Tuesdays at 8:00 P.M. eastern. This show is a good candidate because people of all ages and backgrounds watch this show. The creative approach that will be used to attract customers is by emphasizing on three elements: coolness factor, sex appeal, and convenience of the product. A celebrity guest will be included in the commercial. The 30 second commercial that will be prepared for The Electronic Cigarette Company wi ll be delivered using the broadcasting services of NBC. NBC is considered one of the market leaders among national television stations. Despite being one of the market leaders NBC has very reasonable pricing in comparison with the competition.

Research Proposal Example | Topics and Well Written Essays - 1500 words

Research Proposal Example Knowing any potential impact would further lead to the investigation on how creditors would create any important accounting-related adjustments just to be able to ensure survival of their business. Thus, the following questions will be answered at the end of the study. This study will employ both quantitative and qualitative method of research through a survey questionnaire and personal interview. In the end, this study will lead to understanding the micro-level impact of DRO on lending and banking institution, and increasing the knowledge on the specific probable moves of banks and lenders to maximise their revenue on short-term loans amidst the implementation of DRO. The purpose of this research is to investigate whether the perceptions on Debt Relief Order (DRO) have significant impacts on the revenue of creditors especially those who have potential profit in offering short-term loans with high interest rates. Knowing any potential impact would further lead to the investigation on how creditors would create any important accounting-related adjustments just to be able to ensure survival of their business. One of the ways in order to protect an individual or a company from exact financial obligation from creditors is to file bankruptcy (Elias, 2011). This is a way of doing something to secure any form of financial obligations that could no longer be handled accordingly. However, in any way this is also a remarkable opportunity to actually create a fresh start when it comes to financial concern of an individual or organization. On the other hand, this also has a remarkable impact on the part of the creditors. Although, individuals who are in financial trouble may actually find it hard to secure financial support in the future for not being able to pay any accounts payable, insolvency on their part could create at some

Impact Of Climate Change And Possible Solutions Environmental Sciences Essay

Impact Of Climate Change And Possible Solutions Environmental Sciences Essay Moscow in Russia has just witnessed its hottest day in its history this January. Climate change is evident given a series of recent environmental disruptor events all over the world. Researchers across the world have begun to raise their concerns over much occurring climatic changes. Several instances of climate change have been recorded worldwide and have been mentioned in our study. We look at different causes of climate change and present a detailed study of climate change, issues connected with it, impact of climate change and possible solutions. Climate change effects energy, water, environment and ecosystem on the whole. Solutions to climate change include collective effort and individual effort in using renewable forms of energy sources such as wind energy, solar energy instead of non-renewable energy sources such as fossil fuels. INTRODUCTION Life is a definite flow of events. Mistimed events are not welcome in human lives. Mistimed events occurring in a very high frequency are immensely dangerous. Climate is the regular behavior of temperature, precipitation, humidity, atmospheric pressure and other related environmental factors. Climate change is a stark reality. A study in [1] states that ice loss in arctic region between 1979 and 2003 is larger than the area of the states Texas, California and Maryland combined. For long, climate change was a prediction but a series of natural disasters like Tsunami, floods and wildfires point directly to climate change. Let us examine some damage caused by climate change. Climate change has been associated with historical collapses of heritage sites like Harappa, Ancient Egypt and Maya civilization. Sourcewatch reports that Bombay, an Indian city, received 37 inches rain due to global warming [8]. Global warming was attributed as the reason for the hurricane Katrina in 2005. Recent inconclusive reports have surfaced that global warming might be the culprit behind Leh cloudburst this August [9]. It is a well-known fact that the lack of mangrove forests in the coastline in south-Asia has increased the effect of Tsunami in December 2004. Sourcewatch also reports deaths caused by heat wave in Arizona in 2005, two-foot snowfall in Los Angeles in November 2004, 124 mph winds in Scandinavia leading to electricity loss and disruption, drought in Midwest in August 2005 and attributes global warming as the reason for these incidents. Significant awareness drive has begun following such events with political commentators and activists at the helm. A report by In tergovernmental Panel on Climate Change headed by RK Pachauri predicted a 7-23 inch increase in sea levels in 2010 due to climate change [10]. Another report at University of Washington by Climate Impacts Group reports 1.5Â ° F increase in temperature in Pacific Northwest in 20th century. CAUSES OF CLIMATE CHANGE Nature has, in its own way, contributed to the cause of climate change by regular adaptations. A natural disaster like volcano releases toxic gases such as sulphur-dioxide apart from water vapor, dust and ash. The released sulphur-dioxide gets accumulated in the topmost layer of atmosphere. The released substances also obstruct sunlight from entering earths surface leading to earth cooling. The formed water combines with the toxic gas to result in sulphuric acid that hangs around the topmost layer of atmosphere. These have the capability to block sunlight and disrupt regular processes leading to eco-imbalance. Part of the climate change is attributed to continental drift as it changes the physical features of the land area, their location and location of water, eventually tidal currents. If nature changes the climate unintentionally, humans have multiplied the climate change effect by several notches. Industrial revolution, over-usage of resources, inefficient resource handling can be attributed to human -influential causes of climate change. This also includes greenhouse emission gases and burning of fossil fuels like oil, coal, natural gas. Excessive emission from industries has polluted the atmosphere to great levels. It is not surprising to note that developed countries contribute the maximum to atmospheric pollution through carbon emissions. Ten of the top countries in the world contribute 67% of carbon emissions [3]. However, it is the poor of the world who bear the maximum brunt due to this. A report by mongabay reveals that more than one million square kilometers of forest land was lost between 2000 and 2005 [2]. It is a well-known fact that trees absorb carbon-dioxide emitted by vehicles and industries. Hence, we should introspect the findings of the report to estimate the amount of unabsorbed carbon-dioxide and other toxic gases. IMPACT OF CLIMATE CHANGE Let us consider the case of highly developed and industrialized country, the United States to estimate the impact of climate change in near future. Water Availability Water cycle is affected to the extent of influencing the availability of water as a resource. As a result, floods and droughts become more frequent. Varying climate is bound to change surface water quality and groundwater quality. All this can be contributed to increasing water temperatures, decrease in ice per area, fluctuations in precipitation occurrence, transformations in soil moisture and high concentration of water vapor in atmosphere. Energy Energy availability and energy production is inextricable from available water resources. Increasing water temperatures and inadequate water resources restrict energy production. As the population shifts to southwest, increased use of air conditioning systems drain energy resources contributing to climate change. 87% of greenhouse gas emissions in the United States origin from energy production. Transportation Increased irregular floods will impact the transportation sector given the disruption caused to infrastructure. Evacuation and rehabilitation of people, infrastructure damage are the evident results of disruption by floods. Agriculture Agriculture in the United States contributes 8.6% of total greenhouse gas emissions. Gases like carbon-dioxide, methane and nitrous oxide directly affect agriculture. Recent wildfires in Russia resulted in crop loss given a high increase in atmospheric temperature. Many have pointed this to observable global warming [4]. Another report reveals that South Africa is bound to lose 30% of its maize crop by 2030 [5]. Environment It cannot be ignored that many living species depend on climate for their survival. We are witnessing reports predicting extinction of polar bears if current ice melting continues in the Arctic region and extinction of variety of other species due to changing temperatures and climate as a whole. Heavy investment in drylands reveals the importance to turn these lands into fertile lands [6]. The effect of Tsunami that occurred in south-Asia in 2005 increased multifold due to deforestation of mangrove forests along the coastline. Mangrove trees have the capability to absorb tsunami waves but were uprooted to promote aquaculture. Health Figure 1- Projected heat-related deaths in Chicago [7] Increasing temperatures already cause many heat-related deaths in India. Each summer in India many die due to high temperatures and each year are getting hotter with time. Irregular temperature changes lead to health imbalance, across any age group. Infections caused due to air pollutants are bound to leave their mark on humans. SOLUTIONS TO CLIMATE CHANGE Every individual living on this planet is responsible for global warming in one way or another and must amend ways to stop this phenomenon in his/her own way. United Nations Framework Convention on Climate Change (UNFCCC) is a common framework in which Kyoto protocol is proposed to fight global warming. 187 countries signed the protocol till November 2009. Kyoto protocol was introduced in 1997 but was enforced from February 2005. The main objective of the protocol is to reduce greenhouse gas emissions by 5.2% by 2012 from 1990 levels. Another solution for climate aims to reduce carbon emissions by 40% by 2020. Solutions include Energy efficiency Efficient usage of energy includes proficient car usage, energy reduction power sources, innovated industrial strategies and developing technological solutions. Low noise refrigerators, energy efficient washing machines save significant amount of energy. Hand drying of clothes after machine washing saves considerable energy. Reducing temperatures of air conditioning system also saves huge amounts of energy over the year. Solar energy Renewable forms of energy sources must be worked up on instead of using non-renewable energy sources such as oil, gas, nuclear energy and coal. Coal is no longer being generated to be used extensively. The fate of oil is similar to that of coal. According to the latest status report of renewable energy, out of total energy consumed only 19% is renewable, a meager 2.8% is nuclear energy and the rest if fossil fuels [11]. Of the renewable energy sources, biomass forms 13%, hydropower forms 3.2%, solar energy forms about 1.4% and the rest sources are wind energy, geothermal and hydropower. Electricity can be generated from sunlight which can be substituted for non-renewable forms of energy. Photovoltaic cells can be used to convert light to electricity and can be used to charge devices such as calculators or power entire house. Solar thermal power plants are another source of energy where electricity is generated by highly pressurized steam from sunlight using power turbines. Wind energy Using wind energy reduces carbon emissions drastically, given our major objective is to reduce carbon emissions, and maintains eco-balance. Construction of infrastructure required for generating wind energy is not tedious as generally believed. Greenpeace states the prediction of wind energy usage at 12% of worlds energy by 2020 [12]. Individual contribution Reducing water usage in daily activities saves good amount of energy. Using public transportation such as trains and buses preserves energy. [11] suggest rural renewable energy strategies like using hydropower or biogas for lighting and energy purposes instead of candles or kerosene. Similarly, hydropower or biogas can be used for communications instead of batteries. Solar cookers can be developed and used instead of burning wood for cooking to achieve over 25% efficiency. Solar PV pumps or mechanical wind pumps can be used to pump water instead of diesel pumps and generators. Another recommendable solution is saving energy on computers by turning on the save screen mode which reduces power consumption and emissions. It might sound trivial but small amounts of saved energy add up to huge amounts at the end of the year. CONCLUSION A greater resolve is needed on behalf of all world countries to stand by the promises made to reduce carbon emissions to achieve our objectives by the target, 2020. Countries must work towards the common goal of reducing greenhouse gas emissions and must also abide by frameworks such as Kyoto protocol aimed at reducing global warming. Also, reducing global warming and addressing climate change is the responsibility of not only governments but also its citizens, of each and every individuals. We should collectively work to save energy by reducing unnecessary water usage, saving electricity, using public transport, recycling plastic, bottles, paper and waste.

The Raven Tpcastt

â€Å"The Raven† TPCASTT Title This poem could be about a multitude of things with the title Poe chose, but one thing that is clear is that it is about a Raven. Judging from Poe's other works, it is likely about some kind of a rabid/demonic raven. Also, it is very likely that this Raven will torture someone in some unimaginable way that will destroy the person more so psychologically than physically. Paraphrase I was laying in my bedroom pondering life when I heard a knocking at my door. Maybe it is my dead wife Lenore.No, that can't be it. It must just be someone coming by to visit me. I called down the hall apologizing for taking so long to answer the door, but no one was there. This really freaked me out, so I called for Lenore, but again, there was no answer. I heard the knocking again, maybe it's my window. I will check so I can confirm it's darkness and not anything more than that. When I opened up my window a raven came flying in and landed above my door. I decided to a sk the raven his name, and his only response was â€Å"nevermore. I was really freaked out and amazed that there was a bird with the odd name of â€Å"nevermore. † The bird will for sure leave tomorrow, as everything else does. But the bird responded with â€Å"nevermore. † He must have just learned this word from a bitter owner or someone passing by. There is no way it can be speaking to me. So, I just sat back down in my bed to ponder this. Wow, he actually must be a gift from god. I have to ask him if I will ever forget Lenore. He responded with â€Å"nevermore. † If anything will the pain of Lenore's death ever fade?But, the raven said â€Å"nevermore. † Will I ever be able to see my Lenore again, whether in this life or the afterlife? But, the raven said â€Å"nevermore. † Get out of my house Raven! Get out of my house and get your beak out of my heart. But, the raven said â€Å"nevermore. † The raven won't leave and my soul will never be lifted and I'll never be happy. Connotation This poem uses many poetic devices. The first, and possibly most important, is point of view. Poe uses first person because during the time period this was extremely scary material.And putting the readers directly into the narrator's shoes did nothing but increase the fear factor. Also, unlike much literature of that time, Poe uses a lot of imagery to pull readers into story. Phrases such as â€Å"tapping on my chamber door† and describing the echo of his voice give you a sense of auditory imagery. He deeply describes the looks of everything in the house from the bird's crest to the shadows being cast on the floor. Lastly, he takes advantage of the tactile sense by describing the bird's beak digging into his heart. Attitude Poe had a very depressing attitude toward this whole poem.He wrote it while his wife was dying of tuberculosis, a disease that had plagued him his entire life. Also, during this time he was very poor and wasn 't having any success making it as a poet. He used this poem as a way to describe how the â€Å"demons† in the world felt toward him. He used sad and depressing language throughout the poem to really convey to the reader what he was feeling at the time. Also, he uses a techhnique where the poem starts off making the reader think it is going to be a happy poem where he is reunited with his dead wife and they all live happily ever after.But instead, he is disappointed by a bird that is constantly telling him he will never be able to achieve true happiness. Shifts In the poem there are some, but not many shifts. The primary shifts come at the beginning but then the poem almost stables out and stays fairly level. The poem starts off on a sense of boredom with him drifting off in his chair. Then there is a sense of excitement when there is a knocking at the door. Then it is hope and happiness that it could be Lenore. But then it goes back to boredom and almost curiosity when there is nothing but darkness at the door.He goes back to answer the window when he hears the knocking again which causes fear and excitement. When the bird flies in he is mostly scared and curious as to why the bird is there. There is next a sense of hope that this bird will be able to help him connect to his Lenore. From here on out it is almost nothing but anger at the bird as it refuses to say anything other than â€Å"nevermore,† and tells the narrator he is never going to be happy. Title After reading the poem my prediction was very close to correct.I did know that the bird would be torturing him. I didn't think that it would be in any way like he did, but that part was correct. Also, the bird was supernatural. Other than that, the entire story line was very different than what I had initially expected. Theme The theme of this poem is that one's own head can often be the cause of his misery or grief. The man continues to ask the bird questions when he knows exactly what the bird will say. It's almost as though he had wanted to be upset and was intentionally doing this to himself.

A Marketing Report on Birchbox - Free Essay Example

Sample details Pages: 5 Words: 1377 Downloads: 3 Date added: 2017/06/26 Category Marketing Essay Did you like this example? Based in New York City, Birchbox began in 2010 by founders Katia Beauchamp and Hayley Barna. They established Birchbox to assist consumers with the clutter of beauty retail to discover products that actually work for them. Although Birchbox started as a product primarily for women, they extended into menà ¢Ã¢â€š ¬Ã¢â€ž ¢s products in 2012 with Birchbox Man. Don’t waste time! Our writers will create an original "A Marketing Report on Birchbox" essay for you Create order Also in 2012, Birchbox purchased JolieBox, based in Paris, increasing their business to France, Spain, and the UK to take the company global and become a leader in the international market in discovery commerce. They now have around 400,000 subscribers. Birchbox is a monthly beauty subscription service that helps customers (both men and women) discover beauty products that they will love. Along with the monthly subscription service, they also provide a personalized beauty product shop and editor beauty tips and tricks on their website: www.birchbox.com. Customers sign up online through the website to get delivery of a monthly box filled with prestigious skincare, grooming, beauty and lifestyle samples which have been personally customized for the customer for just $10 a month for the womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s box and $20 for the menà ¢Ã¢â€š ¬Ã¢â€ž ¢s. Birchbox delivers 30-50 diverse editions of its boxes every month based on a quick survey customers fill out on their skin and h air type, plus what products they would indulge in. Once the survey is complete, customers receive a selection of samples (5-6) each month that Birchbox also personally recommends. They source the samples from both well-known brands as well as new and emerging brands. The womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s subscription box includes samples ranging from makeup to skincare products, as well as lifestyle samples. The menà ¢Ã¢â€š ¬Ã¢â€ž ¢s subscription box contains high-end male grooming samples as well as lifestyle products like tech accessories or socks. If the customers like the samples they receive in their monthly beauty box, they can then purchase the full size products directly from the Birchbox Shop on the website. Birchbox offers a generous loyalty program that rewards the customer every time they shop, refer friends, and give feedback on the monthly samples. Customers can exchange their Birchbox Points in order to save money on full size products or gift purchases. Birchboxà ¢Ã¢ ‚ ¬Ã¢â€ž ¢s website also contains a magazine section filled with content such as advice, tips, and tricks from their beauty editors. This original content helps customers get the most out of their samples. Customers can keep up to date with the latest beauty and lifestyle news and get expert tips on the products in their boxes. They show customers how to master techniques and upgrade their daily beauty practices with videos, editorials, and interviews from beauty experts. Birchbox is aimed at consumers who take pleasure in utilizing the best beauty products, but who donà ¢Ã¢â€š ¬Ã¢â€ž ¢t feel like having to try too hard to discover them and guarantees to cut out the confusion in buying beauty products in order to send customers what works for them. But even self-described anti-subscription commerce and anti-beauty product consumers have been turned into loyal customers after trying their monthly boxes. Birchbox suits women and men of all demographics who want to try new pro ducts and explore through discovery. Selling strictly online, Birchbox is able to overcome geographical limitations. Birchbox users live in all 50 states with New York, California and Chicago being the biggest markets. Although they mainly target women ages 25 to 39 with annual income of $35-$55k who love beauty products, Birchbox transcends generations. They have customers ranging from as young as 10 years old to as old as 89 years old. While popular in the United States, Birchbox has also begun to expand internationally, acquiring its French clone, JolieBox, which permitted it to move into Spain, France, the UK, and several other markets in Europe. Birchbox, which was originally intended just for women and beauty addicts, has expanded its reach into new ventures, including a subscription box for men. The high-end male grooming category is a lesser market than the womenà ¢Ã¢â€š ¬Ã¢â€ž ¢s market. Birchbox has customized the à ¢Ã¢â€š ¬Ã…“try, learn, buyà ¢Ã¢â€š ¬Ã‚  model, a ccommodating both women and men who want to try out new, trendy products and want that elite and insider experience. Birchbox presents an easy, low-cost way for customers to discover beauty products, blending the trial of products with online content and online shopping to make exploration, innovation and the purchase process simpler. Birchbox is lumped in with subscription commerce sites, but ità ¢Ã¢â€š ¬Ã¢â€ž ¢s much more. Birchbox is also a direct eCommerce beauty retailer as well as a hub for online beauty content. Customers can purchase Birchbox subscriptions and products from their computers, tablets, or mobile devices. Specifically within the eCommerce market, Birchbox is a subscription business model and describes itself as à ¢Ã¢â€š ¬Ã…“discovery commerceà ¢Ã¢â€š ¬Ã‚ . It competes with other beauty subscription companies like Glossybox, MyGlam, and Goodebox, all which provide customers a way to try new beauty products before they buy. The benefits of the Birchbox subscription service are that it is curated specifically for each consumer so they are receiving products personalized for them. Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s also convenient. The customer doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have to worry about trying out tons of beauty products and wasting money on products they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t like and will never use again. They also donà ¢Ã¢â€š ¬Ã¢â€ž ¢t have to go to a store and try to find someone to help them pick out products. They get products delivered straight to their door with a convenient website that tells them all about their products and tips and tricks for helping customers use them. If they like the product they can purchase the full sized version directly on the website with free shipping. It takes the hassle out of buying beauty products. Birchbox has provided a huge value to the beauty retail market. The beauty industry à ¢Ã¢â€š ¬Ã¢â‚¬Å" in terms of marketing and retail à ¢Ã¢â€š ¬Ã¢â‚¬Å" had not experienced significant innovation for many years. When it comes to eCommerce, the beauty industry really hasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t figured it out yet. As a group, beauty has had a hard time bringing consumers online given that the majority of women want to smell, touch, and try the products they want to buy, and they donà ¢Ã¢â€š ¬Ã¢â€ž ¢t make returns. Online shopping is usually limited to researching and replenishing products customers had previously purchased, not trying new things. In addition, the beauty industry is disjointed and overwhelming to navigate because each category contains thousands of brands. Birchbox better satisfies customer needs compared with other innovations in the market because it exemplifies curation, content, commerce, marketing, and a subscription business, in a global beauty commerce thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s been delayed in the online space. Birchbox does a good job at encouraging women to try new products and offers them an outlet when they make a decision to buy. Their revenue comes from b oth the subscription service as well as the sales of full sized products on their website. Birchbox also helps brands get in front of their target consumers. Brands spend a ton of money on marketing and advertising in order to stand out among all of the competition. Birchbox is a low cost way (brands just have to provide the samples) for brands to market to consumers who they know already like beauty products and are ready to buy. This works especially well for smaller brands that do not have the money to spend on advertising or marketing. These smaller brands can also sell their products through Birchboxà ¢Ã¢â€š ¬Ã¢â€ž ¢s web shop, cutting out the need for their own warehouse and shipping costs. In this aspect, Birchbox provides a whole new avenue for brands to market themselves. The amount of data Birchbox has on its customers and their beauty preferences is enormous. This allows them to see what new products, brands, and features customers want out of their beauty products . This kind of data and information is invaluable to the beauty industry and will help them to create new products to better fit what consumers want. Recommendations: Expand its business model beyond beauty and into other areas- clothing, accessories, jewelry, food, home dÃÆ' ©cor, work products, etc Themed boxes- special occasions, holidays, limited edition, organic/all natural, etc Offering an option thatà ¢Ã¢â€š ¬Ã¢â€ž ¢s not subscription- buy when you want or skip a month, etc for a higher price. Some competitors offer this option. Monetize content section of their website with ads Sources: https://www.birchbox.com/

The New Jim Crow, And The Criminal Justice System - 996 Words

The criminal justice system in America is a system designed to work in three distinct steps. The first being to fairly identify those breaking the law, second, create a process through which to both punish and rehabilitate criminals, and lastly integrate them back into society. The current system typically goes unquestioned, as those in the system seem to be deserving of what ever happens while they are in it, even once they have served their prison sentence. It is only upon deeper inspection that we begin to realize the discrimination and unfair tactics used to introduce certain groups of society into the criminal justice system and proceed to trap them there. This is the issue addressed in Alexander’s The New Jim Crow, and it is through arrests, sentencing and further upon release from jail that this oppressive system is created and maintained. The first step used to establish the â€Å"new Jim Crow† occurs at the arrest stage. It is in this stage that prejudice and discrimination are used to unfairly target members of the minority community, more specifically black, and Hispanic Americans. Many of the discretionary practices used by our law enforcement work to put these groups at a disadvantage, even before being confronted by a police officer. For example, when it comes to routine traffic stops, blacks and Hispanics are more likely then their white counterparts to be pulled over. Furthermore, after the initial stop, those of darker skin color are again far more likely thanShow MoreRelatedIs The Mass Incarceration Of Blacks The New Jim Crow?1540 Words   |  7 PagesIs the Mass Incarceration of Blacks the new Jim Crow? American has a legacy of the mistreatment and disenfranchisement of African Americans. The same bad treatment that many think only took place in the past is in fact still intact, it’s just presented in a new way. The mass incarceration of blacks in the Unites States can be attributed to the â€Å"racial hierarchy† that has always existed. The U.S contributes to about 5% of the worlds overall population, and about 25% of the worlds prison populationRead MoreAfrican Americans in Prison and the Jim Crow Laws Essay915 Words   |  4 Pagesthe United States Population but make up over 40% of the current jail and prison population. A black man is five times more likely to be convicted of a crime than a white man in the United States. How far have we really come sinse the Jim Crow laws? During the Jim Crow Era African-Americans in some states were treated as second-class citizens in every aspect of life from how they interact with White Americans to not having the right to vote. Many people would say we as a nation are far passed thoseRead MoreThe New Jim Crow Law1014 Words   |  5 Pages policies, and rules that equates to the American criminal justice system. This series of principles of our legal system works as an entrance to a lifelong position of lower status, with no hope of advancement. Mass incarceration follows those who are released from prison through exclusion and legalized discrimination, hidden within America. The New Jim Crow is a modernized version of the original Jim Crow Laws. It is a modern racial caste system designed to keep American black men and minoritiesRead MoreThe New Jim Crow : Mass Incarceration Essay795 Words   |  4 Pagesvideo we were asked to write a reflection on discussed The New Jim Crow: Mass Incarceration in the Age of Colorblindness which is a book written by Michelle Alexander a highly acclaimed civil rights lawyer, advocate and Associate Professor of Law at Ohio State University. Michelle Alexander states that although we made tremendous progress with Civil Rights Movement in the 1950s by unifying as a race and fought to seemingly ended the old Jim Crow era by the passing of laws such as the 1965 voting actRead More The New Jim Crow: Mass Incarceration in the Age of Colorblindness, by Michelle Alexander1182 Words   |  5 PagesThe New Jim Crow: Mass Incarceration in the Age of Colorblindness is a book by Michelle Alexander, a civil rights litigator and legal scholar. The book discusses race-related issues specific to African-American males and mass incarceration in the United States. Michelle Alexander (2010) argues that despite the old Jim Crow is death, does not necessarily means the end of racial caste (p.21). In her book â€Å"The New Jim Crow†, Alexander describes a set of practices and social discourses that serve toRead MoreMass Incarceration In Michelle Alexanders The New Jim Crow Laws1083 Words   |  5 PagesJim Crow laws were state and local laws that reinforced racial segregation in the South between the end of Reconstruction in 1877 and the beginning of the civil rights movement in the 1950’s (Urofsky). The laws mandated segregation of schools, drinking fountains, restrooms, buses, and restaurants. In legal theory, blacks received â€Å"separate but equal† treatment under the law--in actuality, public facilities were nearly always inferior to those for whites, when they existed at all. In addition, blacksRead MoreThe New Jim Crow1185 Words   |  5 PagesThe New Jim Crow The New Jim Crow is a book that gives a look on how discrimination is still and at some post more prevalent today than it was in the 1850s. Author Michelle Alexander dives into the justice system and explains how a lot of practices and beliefs from slavery times are just labeled differently now. The labeling creates legal discrimination, but most people over look it because it is hidden with words such as â€Å"criminals† or â€Å"felon† in order to legally enslave and segregate a certainRead MoreConsequences Of The New Jim Crow866 Words   |  4 PagesLane The New Jim Crow 11/3/17 Please answer each essay in approximately 450 to 500 words. 1. The Old Jim Crow was color-minded. The New Jim Crow claims itself as colorblinded. Show how the New Jim Crow is color-minded and leads to greater unjust consequences. Include in your answer how the New Jim Crow is more dangerous than the Old Jim Crow. In The New Jim Crow: Mass Incarceration in the Age of Colorblindness, author Michelle Alexander claims that the new racial caste system (New Jim Crow) in theRead MoreAnalysis Of New Jim Crow 1364 Words   |  6 Pagesthe facts that Alexander present in The New Jim Crow clashed with my view of the world in that although I appreciated the facts presented as the reality of what goes on in the world, it showed me that the through the laws enacted and through institutions, the society plays a role in creating and perpetuating the new caste system. This is evident when Alexander (2012) explains that the social racial control not only manifests itself through the justice system but also in the structure of the societyRead MoreThe New Jim Crow : Mass Incarceration1370 Words   |  6 PagesAmericans. Michelle Alexander, in her book, The New Jim Crow: Mass Incarceration in the Age of Colorblindness shatters this dominantly held belief. The New Jim Crow makes a reader profoundly question w hether the high rates of incarceration in the United States is an attempt to maintain blacks as an underclass. Michelle Alexander makes the assertion that â€Å"[w]e have not ended racial caste in America; we have merely redesigned it† using the criminal justice system and colorblind rhetoric. (Alexander 2). The

Gus Van Sants Elephant - 1070 Words

Van Sant’s film represents the reality of high school, focusing on the look of its beauty, characters, while also ignoring the basic grime inherent on most campuses. Van Sant takes pride in portraying a valuable image. What’s in the room really touches you if it is closely examined. The hallways and the fields of the school are in pristine condition, staying abnormally clean, almost too clean for a school. Despite this seeming glorification of the building, the hallways are kept as a constant secondary to the sharply focused characters the camera constantly follows. This really takes the focus away from the bare walls and empty hallways and places it directly on the students. The film isn’t about the location that it occurred, but more about the people that it happened to. The focus is on the students of the film, both figuratively and literally. The camera appears to look like it’s never stop moving. It does halt for brief pauses that seem to rela x the viewer. There is some frustration upon watching because you can’t collect all the data you need to deconstruct the film. However the scenes do go go back and forth with each other sometimes. At one point you may notice that you’re following a student and it will cut into the perspective of another student whom will pass by the student that was originally being followed. This sort of filming can cause confusion but employs a nice twist to the film. The plot doesn’t post the events in chronological order. When aShow MoreRelatedThe Film, Elephant, Directed by by Gus Van Sant was Inspired by Real Life Events659 Words   |  3 Pages‘Elephant’ is a film directed and written by Gus Van Sant and was inspired by a real incident that took place in 1999. The term â€Å"elephant† here is taken from the phrase â€Å"Elephant in the room† which means a significant issue that people overlook or do not resolve. The issue (elephant) here is high school shootings in America. Elephant is a serene, yet haunting experience that leaves viewers with a â€Å"spirit-crushing ennui† that images American culture (Zwick 2004). The movie tracks a handful of studentsRead More Elephant the movie Essay1540 Words   |  7 Pages Gus Van Sant’s Elephant was at once critically praised and denounced by both film reviewers and filmgoers alike. The cinematography takes you on a waltz throughout a seemingly typical day at an unnamed high school, stopping through the journey to focus on the stereotypes of school. The jock, the quirky artist, the cliqued girls, the skateboarder, they are all represented and representative of his film. Van Sant created a film, seemingly without a staunch opinion on the horrors of the Columbine shootingsRead MoreElephant, a Film Analysis Essay examples633 Words   |  3 PagesThe Tragedy of Columbine was caused by the social injustices inflicted upon two students; Alex Frost and Eric Deulen. This is the message Gus Van Sant portrays in his movie `Elephant. These two characters are not part of the `in crowd and are picked upon in school to the point that they come to school with guns. Present day schools are treating this issue incorrectly by not trying to relinquish the social injustices of high school. Many schools today now completely cut off the school from